In 2020 our client, a globally leading ingredients player, had developed a business strategy for its Alternative Protein division (Alt Pro). However, post Covid-19 pandemic, the Alt Pro space was evolving differently. This triggered considerable debate regarding the market’s long-term potential. The client turned to our team for a real-time evaluation of the sector and identifying high growth opportunities.
The project had three key tasks:
To fuel our insights we conducted over 140 hours of interviews with 40+ industry experts and SMEs.
Analyze historical and current industry performance. Understand key consumer demand drivers. Forecast Alt Pro’s long-term viability, substantiated with inputs from SMEs.
Investigate regional factors for success. Identify each region’s value propositions, competitive intensity, and industry infrastructure.
Uncover emerging product trends and tech innovations that shape the Alt Pro offerings. Spotlight challenges, pitfalls, and areas to focus on.
Evaluate revenue generation potential from existing manufacturing capacities. Analyze the short vs. long-term benefits and challenges when collaborating with emerging players.
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