Create a launch and growth strategy for two biosimilars simultaneously

Pioneering products mature. And at that point maintaining or growing market share requires tight strategy and execution. Likewise launching a new biosimilar into the highly competitive US market is no walk in the park. So what happens when you have to do both in parallel?

3 Minutes Life Sciences 12/14/2023


Two products at differing life stages each with ambitious plans

Our client was a global leader in generic and biosimilar medicines. They wanted to maintain and grow the market-leading position for a once pioneering but now maturing biosimilar. Simultaneously our client was launching a second biosimilar in the US market. This required a highly effective strategy and brand and marketing plan. Individually, each was a unique challenge. But together? A rather complex problem, made more difficult by the intense scrutiny from leadership and investors.


Lead and coordinate multidisciplinary teams

Our experienced senior consultant brought extensive real-world commercialization experience and critical thinking needed for the launch of biosimilars in the US. In addition, we brought strong thought partnership with the client’s commercial organization.

We led a 15+ strong client team spanning marketing, sales, supply chain, regulatory, communications, and legal to:

  • Implement a brand campaign refresh for the maturing, biosimilar to increase market share
  • Execute the new brand plan and grow market share over an 18-month period
  • Create and execute a launch strategy for the new biosimilar drug
  • Collaborate with medical, regulatory, and legal teams to ensure flawless execution on both products


A win-win for the client

The mature product countered share erosion and continues to maintain a market-leading position. The launch of the second product in the US market was successful. The new product has a strong foundation to sustain growth in the face of competition.

Need our expertise?
Let’s start a conversation

Suggested Case Studies

A true picture of the alternative protein market

Food Commercial Excellence

In 2020 our client, a globally leading ingredients player, had developed a business strategy for its Alternati…

Optimizing legal entities post merger

Life Sciences Post Transaction Management

When major global organizations acquire large multinationals, rationalizing their legal entities footprint can…

Tailoring business models that address the reality of an…

Agribusiness Strategy Implementation

Business models must be built in full alignment with an organization’s strategy and marketplace. But what do…